WEDDING
PORTFOLIO
FEATURED CLIENTS
I have a 25-year career working with global brands across a wide variety of industries — consumer electronics, software, food and beverage, hospitality, fashion, beauty, health and wellness, outdoor gear and apparel, and entertainment.
One of my favorite clients has been Mally Roncal. She is an inspirational Filipina-American entrepreneur, positivity preacher and celebrity makeup artist to Beyoncé and countless stars.
I oversaw and coordinated the complete overhaul of both the front-end design and back-end functionality of Mally Beauty's second-generation website with a team of less than 5 people in under 7 months. The site relaunched with 400+ pages of content, 70 beauty products, and 189 SKU’s. Working with Mally was such a joy that I eventually joined the Mally Beauty team to produce, direct, and edit 100+ blog videos and assist with weekly updates to the site content.
Belkin
For 11 years, I worked in-house at Belkin International, leading the creative team and working hands-on — developing marketing assets for global product launches and corporate communications for the Belkin, Linksys, and Wemo brands. I take pride in the process improvements and relationship-building that I have influenced between cross-functional departments to ensure cohesion and effective storytelling across consumer touchpoints.
Belkin Brand Video
Creative Direction
Ardith Ibañez Nishii + Becky Poynton
Editing
Lee Gardner
Mally Beauty
One of my favorite clients has been Mally Roncal. She is an inspirational Filipina-American entrepreneur, positivity preacher and celebrity makeup artist to Beyoncé and countless stars.
I oversaw and coordinated the complete overhaul of both the front-end design and back-end functionality of Mally Beauty's second-generation website with a team of less than 5 people in under 7 months. The site relaunched with 400+ pages of content, 70 beauty products, and 189 SKU’s. Working with Mally was such a joy that I eventually joined the Mally Beauty team to produce, direct, and edit 100+ blog videos and assist with weekly updates to the site content.
AOL
I created a variety of animations and promotional materials for AOL and various sub-brands. Leveraging existing designs and assets, I generated a plethora of ad banners, including animations which were broadcast on the Reuters building in Times Square, New York City.
I also illustrated concepts for a guerrilla marketing flyposting campaign to promote AIM Talk along with concepts for internal team t-shirts for various AOL Radio stations.
The North Face
My former design studio, Akimbo Design, in collaboration with Fort Point Partners, launched the first 2 websites for The North Face. My business partner and co-founder, Ben Rigby, and I enjoyed a 4-year partnership with this iconic outdoor brand, helping them expand their online presence and bring their product stories to life.
I immersed myself in all aspects of the product portfolio and company history. Beyond meeting with merchandising managers, product development designers and pro athletes, I used and tested many of The North Face products to gain firsthand knowledge of an end user's needs, pain points and overall journey while interacting with the brand.
W Hotels
As an Art Director for the NYC agency, RDA International, I worked on several online campaigns for the W Hotels to advertise special events, sales promotions and specific properties.
My illustration skills also came in handy in developing storyboards and launch campaign concepts for their spin-off property Aloft Hotels.